The Who


Friday, July 10, 2015
The Who – “Heinz Baked Beans” (1967 Track, Decca)


This particular track (or album, for that matter), is probably not the greatest introduction to the genius of The Who, unless, in seeking that genius, one is far more interested in sign posts of British humor than in rock and roll relevance.

Of course, The Who were (and, I dare say, continue to be) an extremely relevant force in rock and roll.

Wikipedia would like you to know the following about the origin story of Sell Out:

By the end of 1966, the Who had achieved commercial success owing to the mod movement that made up a significant section of the group’s early audience. However, the movement was fading, and the TV show Ready, Steady, Go that had boosted the group to fame, had been cancelled. The group started touring the US the following year, and started to achieve success with their live act. In summer 1967, the group’s managers Kit Lambert and Chris Stamp suggested the band could create a concept album based on pirate radio and structure it in the same manner as that, or a typical US AM radio station.[4]As pirate radio had been influential to mod, it was felt particularly appropriate to pay tribute to it. As well as the music, the inter-song announcements and jingles were a key component of radio, so it was decided to include a selection of humorous asides on the album.[7] The Marine Broadcasting Offences Act came into effect on 15 August, outlawing all pirate stations and strengthening the album’s effect as a tribute.

I would like you to know about middle school sleepovers that centered around rentals of Monty Python’s Flying Circus, during the same period that I purchased Young M.C.‘s debut album on cassette (an album which contained the “More Music” outro from this track, and about how my tenth grade English teacher had a hi-fi in his room with giant speakers through which he often played The Who records and went on and on about the genius of the individual members, particularly the late drummer Keith Moon (a man who had died the year my class was born).

One way or the other, this is a goofy track – no getting around that. See for yourself below.