My Bloody Valentine


Wednesday, August 27, 2014
My Bloody Valentine – “Soft as Snow (But Warm Inside)” from Isn’t Anything (1988 Creation Records)


I feel like the first thing that I should say is that there are a lot of people who are rabid My Bloody Valentine fans. This was easy enough to discover, via social media, when MBV recently “came back.” Those same people would probably be horrified to learn that I am, at best, a casual listener. Worse, I suppose, is that I routinely characterize their sound as “bendy,” and worse still, I often confuse the band with the Jesus and Mary Chain (in my defense, they toured together in 1992).

This song is bendy. And because of the vocals and drum machine, sounds to me a bit like New Order. Which is to say that I can take it or leave it. Wikipedia offers this:

“Soft as Snow (But Warm Inside)” was also released as a promotional single in the United States in December 1988. Neither of the album’s retail singles charted.

The lyrics, it turns out, are pretty juicy, as excerpted here:

Touch your head, then your hair
Softer, softer everywhere
Fingertips are burning
Can I touch you there
Soft as velvet, eyes can see
Bring me close to ecstasy
High away to heaven
And I’m coming too

I’d like to have some apocryphal tale to offer in conjunction with my visceral indifference, but I don’t really have one. I appreciate bendy because it’s different. I’m not going to delete this song, but I don’t have a whole lot of high praise for it, either. I was initially interested in and still understand the importance that this band played in the development of the shoegazer sound, a term that I don’t fully understand to this day and believe is likely misused more often than not.

Okay, one final thing I’ll say. The kids, the young people, have this band now called Bullet for My Valentine. Whatever lack of enthusiasm I may have displayed about MBV, I have to say, there’s just no call for that sort of thing, and doesn’t bode well for the future — of rock, of anything.